Whether you're a professional or an entrepreneur, as a value creator, it is important to understand key trends in the industry and apply them to the context of your project/business.

This course will offer practical insights with industry-relevant examples covering the present and future dynamics of the food and agribusiness industry. These trends are mostly driven by consumer behavioral changes. Recent technological advancements are either driving or supporting these trends.

In the past, largely big food businesses decided what we should eat. This is largely driven by extensive marketing efforts by food companies. But their sales are declining consistently suggesting that their strategy no longer seems to be working. So why is it not working or what really is working? You will figure it out by the end of this course.

Under this theme of Food and Agribusiness Trends and Developments, we have integrated various excerpts from lectures delivered by Dr. David Hughes who is fondly known as Dr. Food. His insights will definitely help you to apply them to the specific context of your business.

At the end of this course and assessment, you would be able to answer/discuss the below questions with a lot more clarity and confidence.

--->Which current industry trend/development is attracting your interest? Why?
--->Which food products/commodities are more prone to price fluctuations and why?
--->What attributes are being preferred by future food consumers (teenagers)? What marketing and
communication channels are influencing teenagers food choices?
--->What are the characteristics of a eco-friendly consumer?
--->What sustainable attributes are influencing the purchasing decisions of the eco-friendly consumers?
--->What influence did COVID have on eco-friendly consumers demand and willingness-to-pay for
sustainable attributes?
--->Is eco-friendly consumer trend a global or restricted only to the western markets?
--->Which countries will experience significant negative agribusiness outcomes because of the climate
change we are experiencing?
--->What are the market realities of meat industry?
--->What are the market realities of plant based meat?
--->Which meat category is experiencing a speedy and sustainable market growth?
--->How are challenger brands being created at a very fast pace in a rather slow/conventional food &
agribusiness industry?
--->How is big food responding to the creation of challenger brands and novel food categories that are
limiting their growth?
--->What are the market realities of the fruit and vegetable sector?
--->Which regions & product categories are receiving investments in food & agribusiness?
--->How will the ghost kitchen concept influence the food service value chain?

The completion of learning and assessment can take anywhere between 3-5 hours of time investment.